仕事内容 |
Campaigns: collaborates with North American and global marketing counterparts to develop creative, strategic, and brand appropriate omni-channel marketing campaigns with clear audiences and objectives for the Japan market, ensuring brand consistency globally, while driving impact regionally.
Works cross functionally and with digital, creative, social media, merchandising, PR and retail teams to implement and execute campaigns across all channels.
Digital Marketing: manages strategy in partnership with global digital agency for all aspect of regional performance marketing (SEO, PPC, display), paid social, and affiliate marketing – from planning to execution to analysis.
Promotions: identifies and executes promotions within the Japan market to drive revenue, traffic, awareness, and liquidate inventory as needed.
Email: delivers the production, segmentation, deployment, and measurement of all outbound emails (scheduled and triggered) to Japanese market.
Calendar: maintains and updates global integrated marketing calendar to ensure transparency to global marketing teams.
Events: assists in execution and measurement of regional marketing initiatives such as events and in store activations to drive qualified traffic to our retail stores or wholesale partners.
Social: partners and works collaboratively with social media team globally to help plan and execute strategies to support regional markets and global community.
Partnerships & Brand Ambassadors: helps to manage current partnerships and events and collaborate with marketing team to seek new opportunities. Provide creative recommendations, suggestions and thoughtful analysis that always prioritizes expanding brand awareness.
Advertising: identifies offline paid media opportunities to drive traffic, awareness, acquisition, retention and ultimately sales.
Product Launches: supports all product launches and assortment expansion with appropriate marketing support.
Wholesale: provides marketing direction, alignment, and support to wholesale partners in Japan in collaboration with WS Marketing Manager of APMEA.
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